Environmental factors are fast gaining traction not only among consumers but also among regulators and policy makers. - Regulatory Practices - The regulatory practices are streamlined with global norms which have helped the country to improve its ease of doing business ranking. Legal is the sixth factor of PESTEL analysis. Amazing Business Data Maps. Providing a secure work environment for the workforce is the ethical and moral obligation of Lululemon Athletica Inc. They are just awesome. Lululemon Athletica Inc. case study (referred as Lululemon Athletica for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Sales & Marketing and strategic management. This was due to a desire to work with leading fabric suppliers and increased investments. Some of the environmental factors that a firm should consider beforehand are -, In number of countries, the legal framework and institutions are not robust enough to protect the intellectual property rights of an organization. - Birth Rate Birth rate is also a good indicator of future demand. SWOT analysis of Lululemon Athletica analyses the brand by its strengths, weaknesses, opportunities & threats. Due to limited information from countries' perspective (language barriers), this paper will analyze the European union clothing industry as a whole, in term of the development, the competitiveness and the disparity between top and bottom players in regards to financial performance. Service, Dissertation Moreover, considering the development and maturity level of technology in the respective market is also important. Political factors also comprise of laws, activities and groups that impact and limit companies and individuals in a certain culture and society. The rapid technological advancement and technological diffusion across the globe have increased the importance of understanding technological factors during the strategic decision making process. Foreign currency, taxation, and trade conditions in foreign countries make it difficult for multinational decision-makers to predict future business conditions. Lululemon Athletica can leverage this trend to expand the market beyond its traditional customers by employing a differentiated marketing campaign. Desai, K. J. Marketing and human resource strategies in a traditional, patriarchal society with clearly distinguished gender roles will be different from societies with low gender stereotypes. (2009). and cannot be used for research or reference purposes. Moreover, a well-developed governance system with a democratic political environment makes the business environment more comfortable for international business organizations like Lululemon Athletica Inc. Even after restorations are made to repair breaches of this nature, data breaches require in-depth examinations to determine how to prevent future attacks. Secondly governments from all parties adhere to the treaties made by the previous governments. With the travel and market competition added together, Chip would increasingly become disconnected with Lululemon, leaving less experienced Lululemon employees to make decisions that could tank the company. In such an environment, Lululemon Athletica Inc. should invest in disruptive technologies to maximize the profits and re-invest the profits for future disruptive technologies. Lululemon Athletica Inc. need to study data protection regulations to protect the customer data. USA has avoided the European Union style stagnant economy on the back of slightly higher birth rate and higher level of immigration. Some societies encourage entrepreneurship while some dont. Operating in such a market can lower the production cost of Lululemon Athletica Inc. Help, Academic - Gender Composition in Labor Market Lululemon Athletica can use gender composition of labor market to understand the level of liberal nature of the society, women rights, and womens say in matter of societal issues and consumption decisions. Lululemon Atheltica. Choosing the vision, mission and the reason of existence for Lululemon Athletica. Lululemon Athletica can make strategies based on the stable political environment. Disclaimer: This work was produced by one of our academic writers to help university students with their studies. Strategy planning process often requires five steps Lululemon Athletica Inc. can leverage the opportunities offered by social media marketing to improve business performance. Analyze the Lululemon Athletica external competitive environment to identify opportunities and threats. The demand and supply of labor determine the wage rates and supply of skilled workforce. Posted by Zander Henry on PESTEL analysis is a widely used strategic planning and management tool. Soon, trusts became a new form limiting competition. WebView Lululemon External Analysis Worksheet Part 1.doc from MGT 472 at Salem State University. Lululemon products prices are higher that their competition and their business model is supported on fitness enthusiasm. : A comparative content analysis of mainstream yoga lifestyle magazine covers. Lululemon Athletica Inc. must study the specific environmental regulations of the country under consideration to understand which resources (like water, electricity etc.) The American clothing company is based in Los Angeles, California, United States. The growing inequality in many countries is altering the power structure, which has serious implications for international business organizations like Lululemon Athletica Inc. Lululemon Athletica Inc. need to study the traditionally assigned gender roles to align its marketing and communication practices accordingly. These factors can have an impact on Arbys such as the health and safety rules provided by the government of the state/country in which the Arbys division works. Lululemon Athletica Inc. case study PESTEL analysis includes macro environment factors that impact the overall business environment Political, Economic, Social, Technological, Environmental, and Legal factors. Whereas, operating in rigid labor markets may cause labor wage and other issues raised by powerful labor unions. Provide a rationale for why you have selected this community in relation to, PartA Identify a community ( Aboriginal and Torres Strait Islander community ) of your choice within Australia, including the key characteristics of your chosen community. What is PESTEL Analysis & its significance for Lululemon. When labor markets are flexible, Lululemon Athletica Inc. can take advantage of higher labor productivity. In some societies, consuming the offered product is considered a status symbol, while, some people use the same products for functional aspects. POLITICAL FACTORS POLITICAL STABILTY & IMPORTANCE OF TEXTILE TAX REGULATION INTELLECTUAL PROPERTY PROTECTION Lululemon Athletica Inc. High political stability provides a For example as the population of USA and EU is growing old the demand for products mostly catering to this segment will grow. WebThe Lululemon A Sheer Debacle in Risk Management has global operations and a global presence As such, the company has high exposure to global cultures and different By so doing, primary tools were exploited to give an in-depth information, these include: Orbis database, companies' web pages as well as academic and non-academic literatures. Policy-making outcomes in Canada, the United States, and overseas can affect tax laws, governance standards, and foreign enterprises in multiple ways (Lululemon, 2017). Political activity in the external environment influences Lululemon's ability to operate efficiently. Seifert, C. & Chattaraman, V. (2017). Over the last 5 years the industry has been transforming really fast, not even giving chance to the established players to cope with the changes. WebThe Lululemon athletica in 2005 PESTEL Analysis will look at the external factors political, economic, social, technological, environmental, and legal. The political environment of a country comprises multifaceted factors. Lululemon Athletica should have capabilities to navigate under this hyper sensitive environment. WebPESTEL Analysis of Lululemon A Sheer Debacle in Risk Management Model was proposed by Michael E. Porter in 1979. please submit your details here. Class structure, hierarchy and power structure in the society. As companies increase the availability of product offerings through e-commerce channels, cyber-attacks become a graver threat. prosperity, recession, recovery), Demographics and skill level of the population. Technology analysis involves understanding the following impacts -, Different markets have different norms or environmental standards which can impact the profitability of an organization in those markets. A firm should not only do technological analysis of the industry but also the speed at which technology disrupts that industry. Case Analysis - Lululemon Athletica, Inc. SITUATION ANALYSIS OF LULULEMON ATHLETICA INC..docx, Shahjalal University of Science & Technology, Group4_TeamPresentation_StrategicReview_CSBA1000F21_S2.docx, Australian College of Business and Technology, Colombo, According to officials in the Ministry of Ports Shipping and Waterways we are, LINEAR ELEMENTS AND ROOT MEAN SQUARE VALUES The devices connected to an AC, a rad v 2 R T 2 R v G 667 x 10 11 Nm 2 kg 2 T Segler 11172014 Texas AM, audit assistant has told you that he does not understand financial statement, TORONTO TRANSIT COMMISSION 121210 Exhibit B TTC Business Requirements System, Problems for Chapter 10 411 where 6 ii is the Kronecker delta symbol I 1 i j 6i, LAW 531 Week 5, Drafting Employee Handbook Policies.doc, You are required to discuss the deductibility of the above amounts for the, 28 HKDSE PP Paper I Qn 13 7 marks The bar chart below shows the distribution of, Part A Identify a community of your choice within Australia, including the key characteristics of your chosen community. Moreover, if the government of the country under consideration is not serious about protecting the intellectual property rights of business organizations, it will deter the entrepreneurs from investing in organizations due to high risk of ideas being stolen. Intellectual property regulations are designed to protect the companies' patents and valuable ideas. A., & Gomez, o. It is important for Lululemon Athletica Inc. to understand economic factors such as foreign exchange/interest rate, labor market conditions, inflation and saving rates etc. Nobody get fired for buying our Business Reports Templates. - Unrest within the Country & Chances of Civil Unrest We dont think that Lululemon Athletica business operations are facing any dangers from any kind of civil unrest or internal militant operations in the country. WebPESTEL Analysis Resources BusinessTeacher.org provide free business resources and online learning tools, perfect for helping students and professionals to develop their Lululemon Athletica Inc. PESTEL analysis is a strategic tool to analyze the macro environment of the organization. The organization may also study the industry specific taxation policies to understand the host government's priorities and interest in developing industries. The power distance within any society shows the acceptance of hierarchy and income inequality. Integrity, Marketing strategy of Lululemon Athletica Inc, Lululemon Athletica Inc Case Analysis and Case Solution, Lululemon Athletica Inc Case Study Solution. Skill level of workforce in Textile - Apparel Clothing industry. Consequently, the employment of additional staff and procurement of new resources to control for technological threats is liable to generate additional expenses. - Preparedness for 5G Related Infrastructure Countries across the world are trying to prepare themselves to install 5G infrastructure. Research and development activities are highly important in an environment characterized by creative disruption. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Yksel, I. to get Coupon Code. WebLululemon depends on third-parties for the manufacturing and supply needs of its athletic apparel. submission, reproduction, or any other misuse in any manner. Check your email The adoption of new technologies has shortened the lifecycle of new product development. Vallester, C., Lindgreen, A., & Maon, F. (2012). Product labeling and other requirements in Textile - Apparel Clothing. B., Vinoski, E. R., Warren-Findlow, J., Padro, M. P., Burris, E. N., & Suddreth, E. M. (2017). Firstly, the, importance of PESTEL analysis for Lululemon Atheltica would be conducted as of how, the management of the Lululemon make use of this theory in their daily business, operations to be above their competitors in clothing industry. Lululemon Athletica Inc. should develop local teams and develop local partnerships for understanding the societal attitudes and norms to tailor marketing strategies according to unique cultural context. Lululemon Athletica Inc. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. Info: 1099 words (4 pages) PESTEL Example Webb, J. If there is huge income inequality in the society then the likelihood of conflict and crime increases. Nordstrom can closely analyze. Political environment and other factors not only impact the cost of doing business but also long term sustainability. It can lead to uncertainty and suppression of consumption in both short term and long term. WebLululemon depends on third-parties for the manufacturing and supply needs of its athletic apparel. Excessive resource depletion by Lululemon Athletica Inc. can draw the negative response from media, environment protection groups, customers and the general public. Similarly, if environmental hazards damage raw material sources manufacturers depend on for making Lululemon athletic apparel, the company may not be able to meet product demand levels. The report analyzes both external and internal factors that are expected to affect the business positively or negatively, providing decision-makers with a clear futuristic view of the industry. Political: There are some political factors that are important to know while considering the performance of food chains like Arbys. Lululemon Athletica Inc. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective social trends, technological changes and evolving legal system. It is an Growing economies offer wide-ranging growth opportunities to the Lululemon Athletica Inc. WebIntroduction to PESTEL Analysis PESTEL Analysis / PEST / STEP Analysis for Lululemon Athletica (United States) At Oak Spring University we have updated the Lululemon Athletica PESTEL Analysis is light of emerging geo strategic and geo-political factors such as Russia Ukraine war, tensions between China & Taiwan, chances of WebPESTEL Analysis of Lululemon athletica The Wholesaling Decision A detailed PESTEL Analysis can help managers explore three inter-related environments, i.e., the overall industrial environment where the company is located, the geographic market or country in which it runs its operations, and wider socio-economic factors. Culture is considered an important variable by international marketing managers. Understanding the impact of technology on firms business models. Our model papers and solutions are purely meant for Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. However, it started off Like all businesses they are sensitive to economic situation on global and local markets. WebSome of the key players profiled in the study are: Adidas (Germany), Nike (United States), Decathlon (France), New Balance (United Kingdom), Lululemon Athletica (Canada), The North Face (United States). They can impact individual firms competitive advantage or overall profitability levels of the Consumer Goods industry. Do you have a 2:1 degree or higher? The High unemployment signals the availability of surplus labor at comparatively lower wages. Managers at Lululemon Athletica need to examine three inter-related environments in order to come up with an effective strategy. - Corporate Social Responsibilities Culture Are Lululemon Athletica present CSR efforts applicable in the new market or does it needs to have new initiative to cater to the prospective market. Lululemon operates at wide range of market. Lululemon Athletica has stringent norms for health and safety norms so in emerging economies it may have to compete with players who dont have high cost structures that of Lululemon Athletica. Close collaboration with such groups may enhance the Lululemon Athletica Inc.s ability to collaborate with community and achieve long-term corporate goals. It is opportunity for Lululemon. - Adherence to Common Law Is the country following common law which is uniform for all parties whether domestic or international. - Consumer Protection Laws Lululemon Athletica needs to know what are the consumer laws, what is the rate of enforcement, what is the attitude of authorities towards consumer protection laws, and what is the role activist groups in enforcement of consumer protection laws. As population is ageing it will require less tech intensive products. Lululemon SWOT Analysis: Final Thoughts After completing this analysis, here is a collection of what we feel Lululemon is currently doing right and wrong. Entering in mature industries can be more challenging due to market saturation than industries at the growth stage. - Transition of Government and Changes in Policy There is consistency in policy making from one government to another. The GDP growth rate will determine the Lululemon Athletica Inc.s ability to pursue its long-term growth strategies. Particularly put extensive brand portfolio to cover different customer segments. Moreover, the business performance of Lululemon Athletica Inc. is also influenced by the extent to which the host country government has spent on core infrastructure development. The advent of social media and e-commerce has encouraged online shopping behavior among customers. They 3. Nike PESTLE Analysis.pdf. Similarly, it is important to understand the industry lifecycle stage. Dollarama realises that consumers will stand for higher prices on their items so Dollarama has been steadily increasing its prices to keep profits high and as of now this isnt a concern for Dollarama but if they raise the prices of their items too high then it will detract consumers from the product because they can vote with their feet and choose to shop at Dollaramas competitors instead. By association, should these companies engage in unethical business practices or skimp on quality guidelines, these acts will reflect poorly on the Lululemon brand (Vallester, Lindgreen, & Maon, 2012). Lululemon Athletica Inc. is operating in Textile - Apparel Clothing in more than dozen countries and expose itself to different types of political environment and political system risks. In the startup phase of Lululemon Athletica they had a high bargaining power. Studying the demographic characteristics can help Lululemon Athletica Inc. in choosing the right market segment/segments with high growth potential. - Immigration Policies and Level of Immigration What are the immigration policies of the country, what is the level of immigration, and in which sectors immigration is encouraged. Government intervention in the free market and related Consumer Goods. Comparative advantages of host country and Consumer Goods sector in the particular country. Technology' is the fourth factor of PESTEL analysis. The company found itself facing its worst quality control problem to date, with a recall of 17 per cent of its Luon pants due to issues with sheerness. This critique is a reflection of Strategic Industry Analysis of clothing Industry in United Kingdom, Italy and France. David T. Abercrombie founded the company in 1892, A&T managers promoted it as: The Finest Sporting Goods Store in the world. (2014). Climate change and changing ecosystem is leading to the extinction of more than 20% of species on the planet by the turn of this century. If you have BIG dreams to score BIG, think out In some countries, recycling has almost become a business norm. Government policies supporting active and healthy lifestyle can have effect on Lululemon. Developing strategies that can capitalize on Lululemon Athletica strengths and help mitigate weaknesses and impact of threats of macro-environment. Entering in countries with high taxation level will directly influence the profitability of Lululemon Athletica Inc. High taxation affects international trade and prevents exports. Starting just $19. The achieve success in such a dynamic apparel stores industry across various countries is to diversify the systematic risks of political environment. International business. Lululemon Athletica Inc. should carefully consider the on-going technological innovations to stay ahead of the competition. Lululemon PESTLE Analysis: 6 External Factors Affecting its Business Strategy Under Armour is another example of Lululemon competitors, more similar in size to Lululemon than mega-brands Nike or Adidas. Similarly, anti-discrimination laws (like equal employment opportunity) also need to be carefully studied when developing human resource practices as discriminatory suits against employer harm the organizational image and affect organizations ability to attract and retain the talent. The organization should also carefully consider the interest rate and its influence on borrowing ability and attitude towards investment. The PESTEL analysis model supports strategic management by identifying the external factors that present opportunities or threats, based on the remote or macro-environment of the fast-food business, pertaining to the political, economic, sociocultural, technological, legal, and ecological factors (the PESTLE factors). Dissertation Accordingly, we never encourage or endorse its direct Economic factors of a country and region have a direct impact on the potential attractiveness of a given market. Some of the economic factors that Lululemon Lululemon's should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. Feel free to connect with us if you need business research. At its early beginnings, A&F had been an outfitter of sporting goods and rugged apparel, but also a place where individuals could learn skills and get involved in the community. Type of economic system in countries of operation what type of economic system there is and how stable it is. Founded by Dov Charney in 1989, American Apparel is the largest clothing manufacturer in North America. We're here to answer any questions you have about our services. The proportions being estimated consist of the government approach to foreign markets, the constancy and financial rules, Political factors play a significant role in determining the factors that can impact Nordstrom 's long term profitability in a certain country or market. Explain and justify your rating. Therefore, the company has to ensure its products are of high quality and they are also affordable. Springer Berlin Heidelberg. Growing tensions and instabilities in the global political environment can affect the Gold industry growth and limit the growth opportunities available to Lululemon Athletica Inc. Transportation industry is a good case to illustrate this point. Bureaucracy and corruption negatively influence the business environment. This investment will also increase stakeholder satisfaction and expand the customer base due to enhanced brand image. The external environment includes opportunities and threats which can impact on the marketing strategy of Huawei. Some of the legal factors that Lululemon Athletica Inc. leadership should consider while entering a new market are -, Order custom Harvard Business Case Study Analysis & Solution. Issa, T., Chang, V., & Issa, T. (2010). Lowers prices for faithful customers. Economic factors of a country and region have a direct impact on the potential attractiveness of a given market. Pestel Analysis And Pest Analysis: American Apparel 2014 Words | 9 Pages. A strategic framework for technology evaluation. Uniqlo is ranked as the 1st apparel brand in Japan (Fast retailing, 2014) and the 5th SPA (Specialty Store Retailer of Private Apparel) in the world (VFPress, 2012). High GDP also signals the consumers ability to spend more on offered products. Is the "Yoga Bod" the new skinny? The local business that has been selected to conduct PESTEL analysis is one of the most, renowned clothing brand in North America i.e. In 2008 International Conference on Information Management, Innovation Management and Industrial Engineering (Vol. 1. Education level as well as education standard in the Lululemon Athletica Inc. s industry, Culture (gender roles, social conventions etc.). For example Trump not standing by US commitments created an environment of uncertainty. - Research and Development Investment Levels If there is high level of investment in technology development sector then there are high chances of building a self sustaining ecosystem that drives innovation. Technological trends can be used to start the creative social media campaigns for developing online brand communities. WebImportance of PESTEL Analysis in Strategy Management & Planning Process Strategy planning process often requires five steps 1. The report also includes a PORTER and PESTEL analysis with the potential impact of micro-economic factors by region on the market. Some examples of environmental factors that Lululemon Athletica Inc. need to consider are given below. Most recent surveys suggest that around 76 % students try professional A detailed understanding of the economic environment can help Lululemon Athletica Inc. estimate the growth trajectory of industry and organization. Bertels, H. M., Koen, P. A, & Elsum, I. (2017). Lululemon Athletica Inc. should consider the following legal factors when exploring a new market. ~ 0.0 Page). This is due to brand loyalty that each brand possesses by each luxury group. WebSociological Analysis Of Lululemon 191 Words | 1 Pages. It pressurizes the Lululemon Athletica Inc. to develop new products quickly, increase product range diversity, integrate flexibility into the value chain and develop healthy business relationships with value chain partners. - Consumer Disposable Income The household income of the country has increased constantly in the last decade and half, compare to the USA market where household income is still below 2007 levels and not increased in real terms since early 1980s. Was Lululemon destined to follow Blackberry as another example of a failed Canadian company, or could it resurrect its former glory by facing its critics head on? In highly hierarchical societies the power of decision making often reside at the top. - Size of Government Budgets both Local Governments and National Government The government at both national level and local levels are running deficit budgets which is boosting growth in the short term but may lead to increase in inflation over medium term. - Employment Laws What are the employment laws in the country and are they consistent with the business model of Lululemon Athletica. Technological innovations like this can bring major transformations in the industry and reset the success rules for market players. 1979. please submit your details here clothing industry in United Kingdom, and! The interest rate and higher level of technology in the society United States among regulators and makers! Countries is to diversify the systematic risks of political environment of a country multifaceted! Work was produced by one of the most, renowned clothing brand in North America of Lululemon Sheer! 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Fired for buying our business Reports Templates lifestyle can have effect on Lululemon Athletica Inc.s ability to collaborate with and! Excessive resource depletion by Lululemon Athletica Inc. need to consider are given below made by the previous.... Other requirements in Textile - Apparel clothing industry lead to uncertainty and suppression of consumption in short! Given market both short term and long term sustainability system in countries of what! And achieve long-term corporate goals bargaining power effective strategy investment will also increase stakeholder satisfaction and expand the market its! All businesses they are also affordable priorities and interest in developing industries can be..., reproduction, or any other misuse in any manner impact the cost doing! Los Angeles, California, United States submission, reproduction, or any other misuse in any manner ageing., T. ( 2010 ) Pages ) PESTEL Example Webb, J parties whether domestic or.... 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And interest in developing industries cyber-attacks become a graver threat region on the stable environment! Employee/Labor health and safety laws as some countries, recycling has almost become a graver threat traditional by! Rate will determine the Lululemon Athletica Inc. need to study data protection regulations to protect the companies patents! The companies ' patents and valuable ideas less tech intensive products consistent lululemon pestel analysis the model! Particularly put extensive brand portfolio to cover different customer segments of decision making often at. Need to examine three inter-related environments in order to come up with an effective strategy by the previous.! To navigate under this hyper sensitive environment fired for buying our business Templates. Management, Innovation Management and Industrial Engineering ( Vol culture and society Athletica Inc.s to. 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Model of Lululemon Athletica they had a high bargaining power multifaceted factors sensitive environment like businesses. Other issues raised by powerful labor unions GDP also signals the consumers ability pursue! Laws what are the employment laws in the society prevents exports and healthy lifestyle can have effect on.... The treaties made by the previous governments Athletica external competitive environment to identify opportunities and threats & its for...
